Marketing Systems

Marketing Systems: Create a Plan

Identify strengths on which to build and areas for improvement

Marketing, in the nonprofit world, means communicating with external audiences about the services provided. Every nonprofit has at least three vastly dissimilar target markets: beneficiaries, funders, and potential volunteers (including board members). O4 can help you develop a strategy for external communication that includes identifying your market niche, principal constituencies, targets to pursue, and the best means of doing so.